Terrestrial broadcast series have long been established as popular TV programs, produced and broadcast through major network broadcasting stations. In contrast, streaming services are digitally distributed streaming platforms, with global streaming giants, regional streaming services, and Wavve being leading competitors. As audience preferences evolve, competition between network-produced series and OTT services has intensified. Consequently, each platform is producing unique content and employing differentiated strategies to strengthen its competitiveness.

Differentiation Strategies of Terrestrial Dramas

Terrestrial broadcast series focus on providing stories with widespread popularity while maintaining time-honored formats. In particular, they actively cast renowned leads to increase viewer engagement and produce narratives that capture the interest of a broad spectrum of viewers, thereby securing a loyal audience. Additionally, leveraging their decades of industry presence and established reputation, they continue to deliver time-tested formulas, ensuring reliable audience numbers. This allows audiences to have multiple options to engage with network television through various platforms.

Differentiation Strategies of OTT Services

OTT platforms are expanding their market by employing strategies distinct from traditional terrestrial broadcasting. Firstly, they actively adopt new genres and experimental formats, prioritizing originality and cinematic quality over broad popularity. Secondly, they curate personalized selections that aligns with individual tastes, targeting specialized demographics. Lastly, they focus on producing international releases aimed at the worldwide audience, allowing them to grow their fanbase not only within their region but also across different cultures. Through these strategies, OTT services are redefining the market in ways distinct from traditional terrestrial broadcasting.

Competition and Collaboration Between Platforms

As terrestrial broadcasters increasingly expand into the OTT market, competition has intensified. For instance, one of Korea’s leading networks and MBC operate their own OTT services, 'KBS Streaming Hub' and 'wavve', respectively, providing their existing broadcast content on digital platforms. This initiative helps maintain the influence of established TV channels while attracting new viewership. Meanwhile, the rise of alternative digital platforms is shifting audience preferences towards more flexible viewing options.

Conversely, digital platforms are also expanding their dominance by working alongside terrestrial broadcasters. A leading global streaming giant has gained a global following with Korean dramas like the breakout survival thriller and the supernatural dystopian sensation, leveraging the drama production capabilities of Korean TV networks. This strategic alliance helps both parties maximize their potential, fostering a more dynamic industry. As a result, the distinction between traditional and modern media continue to blur.

Ultimately, terrestrial dramas and streaming platforms are both rivaling each other and seeking collaboration through their respective unique approaches. network-produced content maintain traditional genres and general audience focus, whereas digital platforms provide experimental and internationally appealing content. As strategic partnerships and cooperation between these platforms 후후티비 대체 continue to grow, audiences can expect a more diverse and enhanced entertainment experience in the future.